Top 5 Social Apps on Android in South Africa: Q1 2024

The first quarter of 2024 saw notable trends in the performance of the top 5 social apps on the Android platform in South Africa. Here’s a detailed overview based on Sensor Tower data.

TikTok

TikTok experienced a consistent revenue stream throughout Q1, with weekly revenue peaking at around $93K in early January and fluctuating between $85K and $89K for the rest of the quarter. Weekly downloads began at 118K in the first week of January, dipped to about 58K in late January, and then surged to 183K by mid-March. Active users saw a slight overall increase, starting at 3.08M and ending the quarter at approximately 3.17M.

Facebook

Facebook maintained a steady performance with weekly revenue ranging from $3.4K to $5.1K. Downloads started at 77K in early January, dipped to around 56K in early February, and peaked at 117K in mid-March. Active users showed a positive trend, growing from 16.98M to 18.43M by the end of March.

Grindr - Gay Dating & Chat

Grindr's weekly revenue fluctuated between $2.7K and $4.2K, with a noticeable peak in late January. Downloads were relatively stable, staying between 900 and 1.2K throughout the quarter. Active users remained consistent, ranging from 35K to 37K over the three months.

Instagram

Instagram showed a steady revenue stream with weekly earnings ranging from $1.9K to $2.8K. Downloads began at 59K in early January, dipped to 39K mid-month, and then climbed to 78K by mid-March. Active users remained relatively stable, starting at 3.42M and ending the quarter at approximately 3.53M.

Bigo Live - Live Streaming App

Bigo Live saw weekly revenue ranging from $1.7K to $3.4K, with a peak in mid-March. Downloads fluctuated between 1.6K and 2.4K, showing slight growth towards the end of the quarter. Active users hovered around 25K to 26K throughout the three months.

For more detailed insights and data, visit Sensor Tower.